Preventing Accidental Transactions, A Case Study On bKash
This research is conducted independently and is not endorsed or sponsored by bKash. It represents an individual effort aimed at improving the user experience of the bKash mobile app based on user insights and feedback. My goal is to provide valuable recommendations to enhance the app's usability, prevent accidental transactions, and introduce user-friendly features such as a dashboard and send money request screen.
Through my research on the bKash app, I've learned some important things that are really helpful for my work as a UI/UX Product Designer. First and foremost, it's super important to keep the users in mind when designing. I talked to users to find out what they like, what's hard for them, and what they need. This info helped me create user profiles, which then guided how I designed things. I also realized that it's a good idea to keep improving and refining the design as I go along.
My Role
User Research, Empathy Mapping, User Persona, Problem Solution, Visual Design, Usability Testing
Team
Just Me
Timeline
Dhaka, Bangladesh
Aug 25, 2023 - Sep 13, 2023
Tools
Figma, Balsamiq, Photoshop
PROBLEM STATEMENT
The bKash mobile app, which is widely used in Bangladesh for financial transactions, is facing some important issues that are causing frustration for users. People are accidentally sending money to the wrong recipients, and this is making it difficult for them to use the app with confidence. Moreover, the app lacks a clear and helpful dashboard where users can see an overview of their financial activities. It also needs a send money request screen to make transactions smoother and less prone to errors.
These problems are affecting user satisfaction and trust in the app. It's essential to address these issues in a user-friendly way to make the bKash app more enjoyable and efficient for its users. We need to focus on improving the user experience, preventing accidental transactions, and creating a user-friendly dashboard and send money request screen that align with what users expect and need.
Design Process
01
Research
- Brainstorming
- Conduct Secondary User Research
- Identify Pain Points
- Collect User Feedback
- Recommend Solution
02
UX Design
- UX Personas
- Empathy Map
- User Journey Map
- Explore Feature Preferences
- Sketching
- Wireframing
03
UI Design
- Visual Design
- Prototype
- Test
- Iterate
- Retest
- Correction Finalize
DESIGN TIMELINE
3 Phases - 25 Days
Research
Aug 25 - Aug 28
Aug 29 - Aug 31
UX Design
Sep 01 - Sep 05
Sep 06 - Sep 10
UI Design
Sep 11 - Sep 13
Sep 14 - Sep 18
USER PERSONA
Full Name : Sarah Ahmed
Date of Birth : May 10, 1994
Age : 28 Years old
Profession : Office Worker
Location : Dhaka, Bangladesh
Statement
I want a Dashboard feature to see and monitor my financial activities.
About
Sarah is an office worker in Dhaka, Bangladesh, who relies on the bKash app for various financial transactions. She is responsible for managing her monthly bills, sending money to family members, and occasionally receiving funds from friends.
Personality
- Organized
- Smart
- Detail-oriented
- Thinking
- Cautious
- Meticulous
Goals
Sarah's primary goal is to efficiently manage her finances using the bKash app. Her meticulous and organized nature drives her desire to ensure that all her utility bills are paid on time, and her financial transactions are well-organized.
Frustrations
Sarah's meticulous and detail-oriented personality often clashes with the absence of a dashboard feature in the app. This limitation frustrates her as it hinders her ability to quickly access a clear overview of her financial activities. She wishes for a user-friendly dashboard to simplify tracking her transactions and account balances.
MY LEARNING
Through my research on the bKash app, I've learned some important things that are really helpful for my work as a UI/UX Product Designer. First and foremost, it's super important to keep the users in mind when designing. I talked to users to find out what they like, what's hard for them, and what they need. This info helped me create user profiles, which then guided how I designed things. I also realized that it's a good idea to keep improving and refining the design as I go along.
I've learned to really understand and empathize with the things that frustrate users, like making mistakes when sending money, and to design solutions that make things easier for them. These lessons are helping me not just with this project but also in growing as a UI/UX designer, making sure that what I create is all about making users happy.
